- The Vibrant Object

The magazine offers a deeper contextual expansion of popular culture through image and essay. Bennett (p2) observes the object to have “thing power” (p2) (via Mitchell) and an “integral energetic vitality” (p4). These objects are vibrant things containing information, encoded signals designed to resonate beyond their existence as culture packaging. Signals are on the surface of the object, and sometimes hidden within the visual context as a form of secret history, and a route to new unfamiliar culture.

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- The Design Persona